Right now, there are huge companies trying to decide whether or not to spend millions of dollars on their new product. Before they build factories and hire thousands of workers, they want to know if you will even buy it. No—they need to know. And let's face it, when their people with clipboards at the mall come towards you to ask, you run away. (We do, too!)
So where does that leave these companies? They still need to know, so they are willing to pay us to find out. And we are willing to pay you.
Why you? Frankly, because you're normal. Experts work in laboratories. You live a real life. Seriously, who better to know if a detergent stinks than the one who uses it all week at home?
Best of all, your opinion will matter. It goes straight to them. Because of you, good decisions get made. You can help make our country, and our lives, better. That's why we do it. Well—that, and the money. How much money? You might be surprised.